Splash screens are a great way to welcome users to your product, website, or app, literally making a splash on their screens and inviting them to explore further. A splash screen or launch screen is a short introductory screen shown when a user launches an app, website, or digital experience. We’ll explain a few best practices you can follow when designing splash screens, and we’ll look at some splash screen examples to inspire your own designs. The answer is a splash screen: a short introductory screen that sets the tone for the rest of the user experience, smooths out loading delays and ensures each users’ early experience is a positive one.

Check out these examples of splash screens we love. The best splash screens create a great first impression for users and set the tone for the rest of the experience. Tell Me More › Related content Splash screens: Designing a welcome experience users adore | Inside Design Blog ›

Maybe your app doesn’t need to reinforce its brand identity in which case you’ll see core structure elements on your app upon open which don’t display any content like so: In this instance, you may come across a placeholder UI instead of a branded launch. Sometimes an app doesn’t take very long to load. Whereas there are other splash screens, like Medium and Etsy, which incorporate fun, relevant and bespoke illustrations that fit in perfectly with the brand and reinforce their identity, be it a form of dashboard design or a social media platform. Then when the loading is ready, the icon will animate and bounce around. It shows their logo in pride of place, with a soft gradient. Google’s Material Design highlights that they’re the user’s first experience of your application. But they’re good for strengthening brand identity and perception. You might think of them as a waste of time, an afterthought or something not to bother thinking about. Traditionally, you’ll see a logo and company name and, if you’re lucky, the company motto.

Splash screens appear on your screen for a fleeting moment – look away and you might miss them. When the loading is finished, you’ll be taken to a more functional screen where you can complete actions. Sometimes it’s referred to as a launch screen or startup screen and shows up when your app is loading after you’ve just opened it. A splash screen is a screen that appears when you open an app on your mobile device.

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